Barbee (right) during an informal chat on grounds with UVa’s Darden Dean Scott Beardsley. Barbee and Beardsley both see that the leaders who can master innovation across the functional enterprise and globally will be the leaders of tomorrow. Barbee’s book, consulting and speaking are aimed at large corporate and entrepreneurial audiences encouraging that innovative culture.

George E. L. Barbee has consulted on global innovation, strategy and marketing with companies ranging from Fortune 100 to mid-sized and entrepreneurial companies, and has served on many boards.

He is renowned for his skills ranging from senior executive mentoring and coaching to innovation and strategy consulting with companies like IBM, General Electric, PriceWaterhouseCoopers(PwC), PepsiCo and Gillette.

Barbee’s experience is most unusual in that it crosses over from entrepreneurial to fortune 100; from product to service oriented; from domestic to global; and across many functional areas as well. His multi-faceted background has served him, and those with whom he has worked, very well.

His consulting work has taken him to over 40 countries including Asia, Europe, Eastern Europe and the former Soviet Union, South America and Africa. Based on his experience and expertise, he has been asked to contribute to articles in Bloomberg’s Businessweek, FORTUNE, The Wall Street Journal, and The New York Times, and has appeared on NBC‘s Today Show,  ABC‘s Good Morning America, CNN and PBS.

Thomas O Neill, former Chairman of PriceWaterhouseCoopers, COO of all PwC Global Services and senior Director on Boards of several Fortune 500 companies, stated that “Barbee meaningfully broadens the understanding of innovation so it is within our grasp. There are very practical, relevant and real nuggets of advice in this book. What the reader will realize is that this is how Barbee practiced his profession in business. I know because I worked with him at PriceWaterhouseCoopers(PwC). I am still learning from his practice of always putting his clients at the center of every project. In my opinion, these nuggets are as useful for Fortune 500 companies as well as smaller start up companies.”

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